The Dior Homme’s spring campaign ads will feature Hollywood heartthrob, Robert Pattinson. As the face of Dior, Pattinson was photographed by none other than Karl Lagerfeld himself.

“I love to take photos at night in the streets, that is my outdoor studio,” said Lagerfeld. Which is why the shoot was done outside his Paris photo studio. Both Lagerfield and Kris Van Assche (DiorHomme’s creative director) had nothing but great things to say about the actor. “He is very easygoing and easy to photograph. But at the same time there is something mysterious about him, which I love. His profile is the modern version of an antique coin.”

Van Assche describes Pattinson as being a “rebellious contemporary icon” who is a big part of “the exploration of the diversity of the Dior Homme man.”

Take a look at some of the campaign photos which will be featured in magazines starting this weekend.

Credit: Dior Homme

Credit: Dior Homme

Credit: Dior Homme

Credit: Dior Homme

Credit: Dior Homme

Credit: Dior Homme

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